NYFW

For the past several years New York Fashion Week was synonymous with one car brand. Mercedes-Benz.
But when Lexus became the official automotive sponsor, the brand didn't just want its logo on a step-and-repeat behind the lovely faces of fashion's elite.
Lexus wanted its sponsorship to be meaningful for the fashion industry's influencers, and for its fans watching the week unfold from around the nation.

Working with an integrated team across PR, Events, and Social Media we brought to life an immersive campaign around a single thought.
During New York Fashion Week Lexus is more than a sponsor, Lexus is #HOWFASHIONTRAVELS. Leveraging a partnership with MADE NY,
we partnered with some of the freshest designers (Brock Collection, Adam Selman, 69, The Blonds, and Alexander Wang)
to turn the streets of New York into a live runway experience.

Co-created with creative director Ryan Di Donato and photography team Stéphane and Julien.

ALL PHOTOS BY STEPHANE & JULIEN http://www.stephaneandjulien.com/

Client: LEXUS Role: CREATIVE DIRECTOR URL: www.lexus.com/NYFW/