Late Night Strategy:
Jack's Munchie Meal is a late night meal with tons of food. Hehe. Get it? We worked on everything from the packaging—I did the illlustrations—to naming the menu items. We even worked with the Jim Henson creature shop to design Puppet Jack. The campaign spanned from TV, to point of sale, to packaging, to social and the munchie meal became a top-selling product at Jack In The Box.