Lexus Super Bowl
Co-created with Ryan Di Donato and Stéphane and Julien.
THE RESULTS: 313.3 Million Impressions 200% Increase in traffic to lexus.com AWARDS: CommArts 2017 - Advertising Annual Award of Excellence: Man & Machine Typography | World Luxury Awards - Winner 2018 Cars & Yachts Print Campaign
Just some of the press this project garnered.
TEASER
To drive social engagement the day of the big game—we partnered with Lil Buck to create a game for football fans on twitter. Can you name all the iconic end zone dances Buck does in this video?
