LeBron and Calm

What is LeBron James' super power? Sleep. That's right, he gets a full nights sleep plus a generous nap every day, and he believes in the importance of rest to refuel and be our best selves. In a first of its kind partnership with Calm, the mindfulness and meditation app, we created a Sleep Story narrated by LeBron to remind the hustle and grind generation of the importance of rest. 

Date: October 2021 Client: Calm Role: Director of Brand and Content Marketing / Brand Creative Director