Light Your Way To Clear Skin

Neutrogena changed the way people treat acne when they came out with the Light Therapy Acne Mask. For years, only dermatologists used light therapy. Think expensive. But now you can get Neutrogena's mask at most drugstores. It's affordable, clinically proven, and totally safe. But...it looks scary. Our challenge was to get people curious about the mask and bring to life its awesome benefits—while making it seem approachable. We created a Snapchat campaign launching two snap ads and an audience lens that let people try the product on from their device. 

Date: Summer 2017 Client: Neutrogena Role: Creative Director