Cross

The goal? Reinvigorate an iconic literary hero in this first-ever series adaptation. My vision was to both honor and elevate the genre of the crime thriller with our materials. My team built a campaign as iconic as the character, and as specific and thrilling as this new series. We wrapped the world in Cross tape, crafted a iconic logo for the series and campaign, and rolled out an award-winning suite of assets that delivered 40 million global viewers within its first 20 days of release in November 2024. Cross is the third most-watched premiere for a Prime Video series in 2024. In close collaboration with our global partners, our campaign echoed across the world and saw outsized performance in Europe and South America.