Jumbaco

Combo Meal Turned Cultural Moment

Jack's Jumbo deal has been around forever, but when we worked on this assignment we switched
things up a bit. Writing a ridiculous jingle and turning it into a commercial, the song got into people's
heads and ended up on Tosh.0, a t-shirt at Hot Topic, and the Urban Dictionary. First you take a
Jumbo Jack, then you add two tacos. Whaddya get?


Client: Jack In the Box Role: Creative