Hot Mess Super Bowl XLVII

Spicy Super Bowl

To launch Jack's new Hot Mess Burger at the Super Bowl, we decided to give the burger some serious history.
Here's the story. In the 1980's Jack was in a rock band called Meat Riot. 30 years later he decided to turn their hit single
"Hot Mess" into a cheeseburger. We created a teaser video, social posts, special packaging, and even a tour t-shirt.

Client: Jack In The Box Role: Creative