Every pint of Häagen-Dazs starts with 100% real cream, and each flavour is crafted with the finest real ingredients. Our insight was you won't just taste this difference, you'll feel it. This led us to our campaign line...In The Name Of Real.
To bring it to life we shot unscripted moments capturing the real chemistry between actor Bradley Cooper and his costar sharing the ice cream. Then, we wove that footage together with sequences we created with real food experts Michael Roulier and Philippe Lhomme of Food Film using the real ingredients in Häagen-Dazs ice cream.
The imagery we created is used in print, outdoor, social, and Häagen-Dazs shops all over the world. Each image, whether it features the crystal pint—a transparent vessel representing the brand’s commitment to real ingredients, or real ice cream shot with natural light and real ingredients—brings the idea to life.