The Original Match-3 Is Back

Before there was Candy Crush, there was Bejeweled, and we helped EA totally relaunch this classic match-3 game with an integrated campaign for the new version—Bejeweled Stars. Instead of just pushing the industry-standard mobile banners for a match-3 game, we motivated EA to treat it more like a console launch. Since people play on their phones, we centered all of the content around social media to drive people to download.

Client: EA Games Role: Creative Director URL: